What do women want when they buy a home?
Since my niche has always been helping women build wealth through real estate I want to make sure that I keep on top of my stats about our buying habits and last week I polled my client base and email network about buying a home. I thought the results spoke volumes:
61.4% of the women polled were home owners
73.7% who were not homeowners currently but planned to buy in 2-5 years.
50% wanted a leveraged investment that was going to grow and protect their financial future
83.8% of the women were concerned with location while 62.2% were motivated by price.
66.7% were equally concerned about affordability and living in a safe neighborhood and were unwilling to compromise on either location of price.
Most women are interested in single family homes over condos and the majority had pets (42.2% had dogs and 44.6% had cats). Interestingly enough only 16.9% have children.
To see poll results please click on the following link:
What do women want when they buy a home?
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