Women & Investing Survey Finds: Widows = Model Investors

Single, Married and Divorcees Can Benefit From Their Financial Approach


Retirement On the Mind Yet Half of Women Respondents Do Not Participate in a Retirement Plan



NEW YORK, Nov. 19 /PRNewswire/ — A newly released national survey finds that whether women are single, married and co-habitants, divorced or widowed can have key differences in their attitudes and behaviors with regard to investing.

The OppenheimerFunds, Inc. 2007 Women & Investing Survey (1), released today, found that attitudes about investing differed among marital demographics, especially in the case of widows. Widowed women had more confidence when it came to managing their money, with nearly 65% of widowed respondents giving themselves a rating of 8 or better on a scale of 1-10 when asked how good of a job they are doing managing their money. This compares with nearly 40% of married/co-habitants and single respondents and 52% of divorced respondents who answered in the same way.

“It makes sense that women who are responsible for their own finances through a major life event such as widowhood or divorce have more confidence in their money management skills,” said Lauren Coulston, Assistant Vice President, Advocacy and Training Manager at OppenheimerFunds. “One possible reason for this confidence could be because we see more widows working with financial advisors. Widowed women are often forced to deal with their own finances and appear to approach financial planning methodically. Often financial planning occurs in a time of crisis but it does not have to.”

Widowed respondents were also more likely (almost 68%) to list retirement as their primary investment goal followed by divorced (59%), married/co- habitants (57%) and single (54%), and least likely to cite a lack of extra money as the reason they are not currently participating in a retirement savings vehicle or plan. When asked which source of information they relied on for investing advice, widows accounted for the highest percentage (40.5%), that relied on a financial advisor followed by divorced (17.3%), married/co- habitants (16.7%) and single (11%), and were the least likely group to rely on no source of investment information.

“The fact is, eighty to ninety percent of women will be solely responsible for managing their own finances at some point of their life due to longer life expectancies and higher divorce rates, said Coulston. “Regardless of marital status, financial advisors should bring women into financial conversations as early as possible.”

Continue reading


Stereotypes of Wealthy Women Challenged In New Study From Asset Management Advisors

PALM BEACH, Fla./PRNewswire/ — Wealthy women today are not only wealthy, but well educated and working too. They give education and work a high priority, manage their own money and careers, are philanthropic, and want to give their children equal shares in their wealth, a recent study sponsored by Asset Management Advisors (AMA) concluded.

AMA’s CEO, Mel Lagomasino, remarked on the importance of the study findings stating, “Women are key decision makers, making up 46 percent of top wealth holders in the U.S., so understanding their needs, views and approach to wealth is critical to helping families successfully manage their wealth.” With a 20.7% response rate, over 100 women with a combined minimum net worth exceeding $2 billion participated in the study sponsored by AMA. The study focused on women’s approach to wealth management, including their attitudes, values, practices and wealth transfer intentions.

“The study’s findings help debunk some prevalent myths, particularly around affluent women’s involvement, awareness, education and employment,” said Kirby Rosplock, vice president of research & development, who conducted the research. The study is part of a larger, multi-institutional study conducted with Fredda Herz Brown, Ph.D. and Dennis Jaffe, Ph.D., principals at Relative Solutions.

Some of the myths challenged by the study’s findings include the notion that affluent women are not that educated or employed, that they are not interested or involved with the management of their wealth; that women are not communicating about their wealth, specifically their estate plan and wealth transfer intentions to the next generation and women are not interested or focused on legacy planning. On the contrary, many of the research findings provide insights that challenge some of these stereotypical generalizations.

Some key insights gleaned from the study are:  

    -- Surveyed affluent women are not only wealthy, but very well educated:

       Over 60% of the women indicated that the net worth of their household

       was between $5 and $100 million. When asked about the level of

       education completed, over 80% had at least a Bachelor's degree and over

       40% had a Master's or Ph.D.  

    -- A majority of wealthy women work: 53% of the women surveyed are

       employed and manage their own careers.  70% expect family members to


    -- Supporting family members financially with their education is a

       priority: Not only do the women who were surveyed feel it is important

       to be educated themselves, 70% agreed that it is important to support

       family members financially with their education.  

    -- A majority of women concur that they are in control and involved with

       the management of their wealth: When asked to rate the statement, "I

       have control of my wealth," 68% agreed, and over 50% said they are

       actively involved with the management of their wealth.  Women expressed

       the importance of not relying on a man when it came to their wealth,

       and the importance of being educated and knowledgeable about wealth

       management issues.  

    -- A majority of women are talking about wealth in their families and have

       communicated to their children about their estate plan and inheritance.

       Seventy-one percent of women indicated that their families are talking

       about wealth. Over 70% of women agreed that they are talking to

       advisors and spouses about wealth, with 62% of women agreeing that they

       have talked with children about estate plans and 64% of women agreeing

       that have talked with children about their inheritance.  

    -- A majority of women indicate that their families are philanthropic.

       Over 85% of women indicated that their families are currently

       philanthropic, and interviews indicated that women and families are

       volunteering their time, knowledge and expertise as well as their

       dollars. Of special note, 43% of women indicated that they serve on a

       community board(s).  

    -- A majority of women anticipate having their children inherit equally.

       Almost all women with children indicated that some portion of their

       wealth would go to their children, and 95% of mothers surveyed intend

       for their children to inherit equally.

What’s happening in Alameda County? Is it a Buyer’s market or a Seller’s market?

We are in a Buyer’s Market.  Do you want proof?  Take a look at the chart below:


A Buyer’s market is when you have more than a 6-month supply of homes. If you focus on the overall trend of the chart above you can determine the number of months’ supply by looking at the data spread sheet. There are of course seasonal trends, which are different in each market. In this example the inventory typically decreases in the winter months, peaks during the summer then repeats itself as we head back into summer. Even though recent sales are strong compared to last year, there are still more homes on the market than homes being sold.


One of my roles as a realtor, homeowner and investor is to educate myself about current and past market conditions to not only help myself in making intelligent decisions but so I can help you determine the best buying strategy for your individual situation.


As you can see by the dark green homes sold bars, based on the last three months, there are less homes selling than last year at this time. This is good news; there are more sellers in your price range. However, we have to compare the number of homes for sale and the pended sales to get a complete picture.

As you can see by the light green homes for sale bars, inventory has started to increase. But unlike last year we have more homes for sale. In fact we have more than six months inventory. This gives you, the buyer, the upper hand.

If you have questions or want to see what properties are a good deal in the East Bay or out-of-state send me an email. 

Statistics about women vs men

As I was perusing the web today I came across an intersting article about how single women are buying homes in record numbers. It goes on to say that if you’re a single woman who wants to buy a house, the good news is the market is wide open for you. The stats from the Joint Center for Housing Studies say:

  • More than one in five home buyers is a single woman.
  • Twice as many unmarried women are buying homes than single men.
  • Single women make up more than one-third of the growth in real estate ownership since 1994.

Top Three Reasons Unmarried / Single Women Buy a Home

  1. Strong desire to own her own home.
  2. Need more space or want smaller home.
  3. Relocate closer to job, school or family.

Chart re single women vs men

It’s a fairly good read and worth mentioning on this blog.  To read the whole article click on the following link, women buying homes.

What are women looking for?

What do women want when they buy a home?

Since my niche has always been helping women build wealth through real estate I want to make sure that I keep on top of my stats about our buying habits and last week I polled my client base and email network about buying a home.  I thought the results spoke volumes:

61.4% of the women polled were home owners

73.7% who were not homeowners currently but planned to buy in 2-5 years.

50% wanted a leveraged investment that was going to grow and protect their financial future

83.8% of the women were concerned with location while 62.2% were motivated by price.

66.7% were equally concerned about affordability and living in a safe neighborhood and were unwilling to compromise on either location of price.

Most women are interested in single family homes over condos and the majority had pets (42.2% had dogs and 44.6% had cats). Interestingly enough only 16.9% have children.

To see poll results please click on the following link:

What do women want when they buy a home?

Key Facts About Women-Owned Businesses

As I was perusing the internet looking for facts about women I came across The Center for Women’s Business Research. Their mission is to provide data to advance the economic, social and political impact of women business owners and their enterprises worldwide. The is a site definitely worth checking out as it gives you the most up-to-date and comprehensive information about the fastest growing sector of the U.S. economy: the 10.4 million businesses owned by women.  

The Overall Picture

  • Nearly 10.4 million firms are owned by women (50% or more), employing more than 12.8 million people, and generating $1.9 trillion in sales.
  • Three quarters of all women-owned businesses are majority owned by women (51% or more), for a total of 7.7 million firms, employing more than 7.1 million people, and generating $1.1 trillion in sales.
  • For the past two decades, majority women-owned firms have continued to grow at around two times the rate of all firms (42% vs. 24%).
  • Women-owned firms, 50% or more owned by women, account for 41% of all privately held firms. Continue reading

The Growing Financial Power of Women

WWomen control 60% of America’s wealth. (Source: Oppenheimer Funds Women and Investting 2005 report and the National Foundation of Women Business Owners.)

Women-owned businesses, defined as businesses whose ownership is at least 50% female, comprise 40% of all companies in the U.S. These businesses employ 35% more people in the U.S. than Fortune 500 companies do worldwide. From 1987 to 1999 women-owned businesses grew 103% – one and one half times the national average. Their employment levels grew 320% and their revenues grew 436%. The fastest growing women-owned businesses were larger firms with more than 100 employees. (New Strategist Editors, American Men and Women, New Strategist Publications, 2000 pp. 260-261.)

Women entrepreneurs accounted for 70% of all new business start-ups 1990-2000. 65% of women owned businesses have made it past their 5 year anniversary compared to 58% of their male counterparts. (IBID)

Women comprise 47% of individuals with assets over $500K. (1997 U.S. Labor Department, reported in the Wall St. Journal Nov. 24, 1997)